2004 年 9 月 6 日,在广州丰田汽车公司正式挂牌成立仪式上，广汽集团公开宣布，广州丰田佳美将单独建立销售渠道．然而业界有人担心在一汽丰田庞大而健全的销售渠道挤压下，广州丰田以佳美单一车型在 2006 年投产当年即实现年 10 万辆的产销目标似乎难以完成；一汽、丰田、广汽三方努力博弈下的广州丰田渠道之争逐渐升级。问题： (1)什么是销售渠道？ (2)在竟争如此激烈的情况下，广汽毅然建立自己的销售渠道，这表明销售渠道存在哪些方面的功能？-云组题网

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2004 年 9 月 6 日,在广州丰田汽车公司正式挂牌成立仪式上，广汽集团公开宣布，广州丰田佳美将单独建立销售渠道．然而业界有人担心在一汽丰田庞大而健全的销售渠道挤压下，广州丰田以佳美单一车型在 2006 年投产当年即实现年 10 万辆的产销目标似乎难以完成；一汽、丰田、广汽三方努力博弈下的广州丰田渠道之争逐渐升级。问题：

(1)什么是销售渠道？

(2)在竟争如此激烈的情况下，广汽毅然建立自己的销售渠道，这表明销售渠道存在哪些方面的功能？

更新时间:2024-04-27 07:17:26

纠错

正确答案：

（ 1）销售渠道是指产品或服务从制造商流向消费者所经历的整个通道，该通道通常由制造商、中间商及其他辅助机构组成。

（ 2）实体分销、风险承担、接洽、促销、谈判。

答案解析：

暂无解析

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